A Strategic Partnership for Ethical In-Game Transactions
At 3thix, we’ve teamed up with Avalanche, a blockchain platform built to solve real-world challenges, to develop a decentralized ad-tech layer that will transform the gaming economy. Together, we’re focusing on improving consumer behavioural targeting while protecting privacy. With the backing of an $8.5M investment from Xsolla, a leading name in video game commerce, we’re ready to accelerate our mission and reshape the future of in-game advertising.
Responding to Apple’s IDFA Changes
Our partnership comes at a crucial time, as Apple’s restrictions on the IDFA (Identifier for Advertisers) have limited advertisers’ ability to efficiently target users. iOS14 gave users the power to opt out of IDFA, making advertisers more dependent on centralised entities for user data.
We’re stepping up by decentralising IDFA, giving users more control over their data and location while enhancing security through the distributed nature of blockchain technology. This not only leads to more relevant and intuitive ads for users, but also helps brands stay compliant with evolving privacy laws.
Empowering Innovation with Avalanche’s Blockchain Technology
By building on Avalanche’s scalable Layer 1 blockchain, we’re ensuring near-instant transaction finality, greater privacy, and full transparency. This approach puts us in a strong position to rebuild trust in the Web3 gaming space, offering advertisers the tools they need to create more valuable and meaningful connections with gaming audiences.
“Our unified platform, coupled with Avalanche’s advanced smart contracts, puts us far ahead of the competition,” said Timothy Tello, our CEO. “Through this collaboration, we’re creating a blockchain-verifiable network that will redefine how partnerships work in the future of gaming and advertising.”
Bridging the Gap Between Blockchain and Gaming
Avalanche’s architecture is tailor-made for high-volume applications like gaming, making it the ideal foundation for developers and publishers to build on. By bridging the gap between blockchain technology and gaming, we’re helping developers, advertisers, and players thrive in a new, decentralized ecosystem.
“Our decentralized ecosystem is changing the way in-game transactions work,” said Andrew Cooper, Head of Games at Avalanche. “Players earn rewards, advertisers gain precise targeting, and developers monetise more effectively—creating long-term value for everyone involved.”
